How Attitude Toward the Web Site Influences Consumer Brand Choice and Confidence While Shopping Online. - Byung kwan Lee; Ji-Young Hong; Wei-Na Lee (J. Comput. Mediat. Commun., 2004)

Organizational Virtual Communities: Exploring Motivations Behind Online Panel Participation. - Terry Daugherty; Wei-Na Lee; Harsha Gangadharbatla; Kihan Kim; Sounthaly Outhavong (J. Comput. Mediat. Commun., 2005)

The Role of Horizontal and Vertical Individualism and Collectivism in Online Consumers' Responses Toward Persuasive Communication on the Web. - Wei-Na Lee; Sejung Marina Choi (J. Comput. Mediat. Commun., 2005)

Networking for Philanthropy: Increasing Volunteer Behavior via Social Networking Sites. - Yoojung Kim; Wei-Na Lee (Cyberpsychology Behav. Soc. Netw., 2014)

Doing good while playing: The impact of prosocial advergames on consumer response. - Yoon Hi Sung; Wei-Na Lee (Comput. Hum. Behav., 2020)