Effects of Website Interactivity on Consumer Involvement and Purchase Intention. - Wei Siong Chua; Bernard C. Y. Tan; Zhenhui Jiang (ICIS, 2007)

Effects of Interactivity on Website Involvement and Purchase Intention. - Zhenhui Jiang; Jason C. F. Chan; Bernard C. Y. Tan; Wei Siong Chua (J. Assoc. Inf. Syst., 2010)