Direct Marketing, Indirect Profits: A Strategic Analysis of Dual - Channel Supply - Chain Design. - Wei-yu Kevin Chiang; Dilip Chhajed; James D. Hess (Manag. Sci., 2003)

Managing inventories in a two-echelon dual-channel supply chain. - Wei-yu Kevin Chiang; George E. Monahan (Eur. J. Oper. Res., 2005)

Predicting and explaining patronage behavior toward web and traditional stores using neural networks: a comparative analysis with logistic regression. - Wei-yu Kevin Chiang; Dongsong Zhang; Lina Zhou (Decis. Support Syst., 2006)

Optimal Digital Content Distribution Strategy in the Presence of the Consumer-to-Consumer Channel. - Yunfang Feng; Zhiling Guo; Wei-yu Kevin Chiang (J. Manag. Inf. Syst., 2009)

Product availability in competitive and cooperative dual-channel distribution with stock-out based substitution. - Wei-yu Kevin Chiang (Eur. J. Oper. Res., 2010)

Dynamic pricing and channel efficiency in the presence of the cost learning effect. - Ke Xu; Wei-yu Kevin Chiang; Liang Liang (Int. Trans. Oper. Res., 2011)

Supply Chain Dynamics and Channel Efficiency in Durable Product Pricing and Distribution. - Wei-yu Kevin Chiang (Manuf. Serv. Oper. Manag., 2012)

Optimal promotional mix and pricing when faced with uncertain product value. - Ruibing Wang; Qiao Wang; Wei-yu Kevin Chiang (Eur. J. Oper. Res., 2024)