Optimal Real-Time Bidding Strategy for Position Auctions in Online Advertising. - Weitong Ou; Bo Chen 023; Weiwen Liu; Xinyi Dai; Weinan Zhang 001; Wei Xia 001; Xuan Li; Ruiming Tang; Yong Yu 001 (CIKM, 2023)

Deep Landscape Forecasting in Multi-Slot Real-Time Bidding. - Weitong Ou; Bo Chen 023; Yingxuan Yang; Xinyi Dai; Weiwen Liu; Weinan Zhang 001; Ruiming Tang; Yong Yu 001 (KDD, 2023)

A Survey on Bid Optimization in Real-Time Bidding Display Advertising. - Weitong Ou; Bo Chen 023; Xinyi Dai; Weinan Zhang 001; Weiwen Liu; Ruiming Tang; Yong Yu 001 (ACM Trans. Knowl. Discov. Data, 2024)

Optimal Boost Design for Auto-bidding Mechanism with Publisher Quality Constraints. - Huanyu Yan; Yu Huo; Min Lu; Weitong Ou; Xingyan Shi; Ruihe Shi; Xiaoying Tang (CoRR, 2025)