Which type of online review is more persuasive? The influence of consumer reviews and critic ratings on moviegoers. - Wen-Chin Tsao (Electron. Commer. Res., 2014)

eWOM persuasiveness: do eWOM platforms and product type matter? - Wen-Chin Tsao; Ming-Tsang Hsieh (Electron. Commer. Res., 2015)

Intensifying online loyalty! The power of website quality and the perceived value of consumer/seller relationship. - Wen-Chin Tsao; Ming-Tsang Hsieh; Tom M. Y. Lin (Ind. Manag. Data Syst., 2016)

Ethics in social media marketing. - Wen-Chin Tsao; Tz-Chi Mau (Aslib J. Inf. Manag., 2019)

How behaviour in terms of pluralistic ignorance affects social commerce intentions. - Hao-Fan Chumg; Sheng-Pao Shih; I-Hua Hung; Wen-Chin Tsao; Jui-Lung Chen (Online Inf. Rev., 2024)