The Guanxi Influencing Effectiveness of Advertisement in Social Media: An Analysis of Netizen's Perception in Vietnam. - Wen-Kuei Wu; Ruby Nguyen (ICEME, 2017)

The Mediating Role of swift Guanxi Among Buyer'S Perceived Uncertainty, Purchase Experience and Repurchase Intention: An Analysis of C2C Buyer's Perceptions in Taiwan. - Wen-Kuei Wu; Shu-Chin Huang; Hsiao-Chung Wu; Maw-Liann Shyu (ICIIT, 2021)

Does Traditional Guanxi Still Matter in Social Commerce: An Empirical Study in Taiwan. - Wen-Kuei Wu (J. Theor. Appl. Electron. Commer. Res., 2021)