Understanding Consumer Recommendation Behavior in a Mobile Phone Service Context. - Wen-Kuo Chen; Heng-Chiang Huang; Seng-cho Timothy Chou (ECIS, 2008)

Understanding what determines consumers' expanded use of mobile videophones. - Wen-Kuo Chen; Heng-Chiang Huang; Seng-cho Timothy Chou (Behav. Inf. Technol., 2012)

Exploring the Management of Government Social Media - Studies from the Facebook Fan Pages in Taiwan. - Ying-Hsun Hung; Wen-Kuo Chen; Seng-cho Timothy Chou (ASONAM, 2018)

The influence of shopping values on consumers' behavioral intention on m-shopping. - Wen-Kuo Chen; Pei-Chu Hung; Pi-Ying Hsu; Szu-Ting Liu (IC4E, 2019)

Drivers of Mobile Payment Acceptance in China: An Empirical Investigation. - Wei-Chuan Chen; Chien-Wen Chen; Wen-Kuo Chen (Inf., 2019)

Understanding Consumers' Post-Purchase Dissonance by Online Impulse Buying-Beauty Product. - Wen-Kuo Chen; Pei-Chu Hung; Cheng-Kun Chen; Hua-Sheng Pan (ICMECG, 2020)

Challenges and Prospects for Digital Marketers while Dealing with SMEs: An Interview. - Nagendra Kumar Sharma; Wen-Kuo Chen; Kuei-Kuei Lai (ICSEB, 2020)

Building the Body Image Conceptual Framework Based on the Theory of Planned Behavior (TPB). - Wen-Kuo Chen; Ying-Hsun Hung; Jun-Yu Zhong (IRI, 2020)

Research on Online Impulsive Buying and Post-Purchase Dissonance. - Wen-Kuo Chen; Yen-Ling Lin; Hua-Sheng Pan; Cheng-Kun Chen (IRI, 2020)

Exploring Consumers' Purchase Intention to Social Media Advertising: The Role of Advertising Clicks. - Chien-Wen Chen; Wen-Shin Liu; Wen-Kuo Chen; Pi-Ying Hsu; Ya-Ting Tang (IC4E, 2021)

Understanding Consumers' Post-purchase Behavior by Cognitive Dissonance and Emotions in the Online Impulse Buying Context. - Wen-Kuo Chen; Cheng-Kun Chen; Andri Dayarana K. Silalahi (IRI, 2021)

A text mining-based framework to discover the important factors in text reviews for predicting the views of live streaming. - Wen-Kuo Chen; Long-Sheng Chen; Yi-Ting Pan (Appl. Soft Comput., 2021)

How Travel Vlogs on YouTube Influence Consumer Travel Behavior in Indonesia: Empirical Evidence from fsQCA. - Wen-Kuo Chen; Lin Sheng Ling; Huang Yu Jie; Pantas H. Silaban; Yuni Kartika Sitanggang; Andri Dayarana K. Silalahi (IRI, 2022)

Using refined kano model and decision trees to discover learners' needs for teaching videos. - Wen-Kuo Chen; Jing-Rong Chang; Long-Sheng Chen; Rui-Yang Hsu (Multim. Tools Appl., 2022)

Perceived Impediments and Anticipated Solutions to HR (Human Resource) Towards Implementing Industry 4.0 in SMEs: Impediments and Anticipated Solutions to HR. - Nagendra Kumar Sharma; Vimal Kumar; Kuei-Kuei Lai; Wen-Kuo Chen (Int. J. Technol. Hum. Interact., 2022)

The Role of Trust Transfer in Facilitating Stickiness Behavior in Live Streaming: A Socio-technical Perspective. - Wen-Kuo Chen; Fatih Yanbegi; Andri Dayarana K. Silalahi; Pantas H. Silaban; Ixora Javanisa Eunike; Serhan Demirci (ICIMTech, 2023)

Uncover Configurational Paths of Streamers' Characteristics Predicting High vs. Low Consumers' Watching Intention to TikTok Live Streaming. - Pantas H. Silaban; Andri Dayarana K. Silalahi; Wen-Kuo Chen; Suwandi S. Sangadji; Ixora Javanisa Eunike; Febiola Panggabean (ICIMTech, 2023)

Understanding the influence of impulse buying toward consumers' post-purchase dissonance and return intention: an empirical investigation of apparel websites. - Wen-Kuo Chen; Chien-Wen Chen; Yu-Chun Lin (J. Ambient Intell. Humaniz. Comput., 2023)