A Framework of Total Performance Improvement and Transaction Cost-driven Business Process Outsourcing Strategy. - Yarui Peng; Wenhua Hou (PACIS, 2004)

Institutional Antecedents and Consequences of Modularity in Business Process Outsourcing. - Hui Wang; Wenhua Hou; Dahui Li (AMCIS, 2009)

Antecendents and Consequences of Modularization in BPO - Based on Transaction Cost Theory and Knowledge-based Theory. - Hui Wang; Wenhua Hou; Dahui Li (ICIS, 2009)

Task Design, Motivation, and Participation in Crowdsourcing Contests. - Haichao Zheng; Dahui Li; Wenhua Hou (Int. J. Electron. Commer., 2011)

On the impact of advertising initiatives in supply chains. - Wenqing Zhang; Shanling Li; Dan Zhang 005; Wenhua Hou (Eur. J. Oper. Res., 2014)

Owleyes: A Visual Analytics System for Functions and Connection Patterns of IPv4 Addresses in Networks. - Yan Yan 017; Lingjun He; Li Liu; Tao Yang 029; Wenhua Hou; Hong Xiang; Xiaofeng Xia; Haibo Hu 002 (IEEE Access, 2020)

The Impact of Organizational Context on the Levels of Cross-Border E-Commerce Adoption in Chinese SMEs: The Moderating Role of Environmental Context. - Anaf Abdulkarem; Wenhua Hou (J. Theor. Appl. Electron. Commer. Res., 2021)

Strategic Analysis of the Pricing Mechanisms in an Online Book Supply Chain in the Presence of Reference Price Effects. - Wenhua Hou; Yuwen Zeng (J. Theor. Appl. Electron. Commer. Res., 2021)

The impacts of e-tailer's private label on the sales mode selection: From the perspectives of economic and environmental sustainability. - Xiuyi Zhang; Wenhua Hou (Eur. J. Oper. Res., 2022)

Simultaneous or sequential? Multihoming launch strategies for mobile applications with consideration of promotion and switching costs. - Xiuyi Zhang; Wenhua Hou; Wenqing Zhang (Int. J. Prod. Res., 2022)

An analysis of price strategies with price matching in the presence of showrooming. - Yuwen Zeng; Wenhua Hou (Int. Trans. Oper. Res., 2024)