Brand Positioning Strategy Using Search Engine Marketing. - Wenyu Dou; Kai H. Lim; Chenting Su; Nan Zhou; Nan Cui (MIS Q., 2010)

Longitudinal Sales Responses with Online Reviews. - Xiaojun Quan; Liu Wenyin; Wenyu Dou (ICDM Workshops, 2011)

Link Graph Analysis for Business Site Selection. - Xiaojun Quan; Liu Wenyin; Wenyu Dou; Hui Xiong 001; Yong Ge (Computer, 2012)

Who are the spoilers in social media marketing? Incremental learning of latent semantics for social spam detection. - Long Song; Raymond Yiu-Keung Lau; Ron Chi-Wai Kwok; Kristijan Mirkovski; Wenyu Dou (Electron. Commer. Res., 2017)

How Do Informal Ties Drive Open Innovation? The Contingency Role of Market Dynamism. - Xiaoxuan Zhu; Maggie Chuoyan Dong; Jibao Gu; Wenyu Dou (IEEE Trans. Engineering Management, 2017)