Understanding Key Attributes in Mobile Service: Kano Model Approach. - Seung Ik Baek; Seung-Kuk Paik; Weon Sang Yoo (HCI (9), 2009)

A Game Theoretic Modeling Analysis on the Internet Channel Disintermediation. - Weon Sang Yoo; Gyoo Gun Lim; Jonathan S. Kim (J. Convergence Inf. Technol., 2009)

Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures. - Weon Sang Yoo; Eunkyu Lee (Mark. Sci., 2011)

A "Meta-Analysis" of Multibrand, Multioutlet Channel Systems. - Eunkyu Lee; Richard Staelin; Weon Sang Yoo; Rex Du (Manag. Sci., 2013)

Equilibrium supply chain structures in the presence of asymmetric manufacturer capabilities in service efficacy and provision. - Hwan Chung; Dae-Yong Ahn; Weon Sang Yoo (J. Oper. Res. Soc., 2022)