Analyzing Purchase Data by a Neural Net Extension of the Multinomial Logit Model. - Harald Hruschka; Werner Fettes; Markus Probst (ICANN, 2001)

A flexible brand choice model based on neural net methodology A comparison to the linear utility multinomial logit model and its latent class extension. - Harald Hruschka; Werner Fettes; Markus Probst; Christian Mies (OR Spectr., 2002)

An empirical comparison of the validity of a neural net based multinomial logit choice model to alternative model specifications. - Harald Hruschka; Werner Fettes; Markus Probst (Eur. J. Oper. Res., 2004)

Market segmentation by maximum likelihood clustering using choice elasticities. - Harald Hruschka; Werner Fettes; Markus Probst (Eur. J. Oper. Res., 2004)