Turner Optimizes the Allocation of Audience Deficiency Units. - José Antonio Carbajal; Wes Chaar (Interfaces, 2017)

Turner Blazes a Trail for Audience Targeting on Television with Operations Research and Advanced Analytics. - José Antonio Carbajal; Peter Williams; Andreea Popescu; Wes Chaar (INFORMS J. Appl. Anal., 2019)