Be careful what you wish for: The impact of advertisement choice on viewers' expectations. - Stephen C. Nettelhorst; Whitney K. Jeter; Laura A. Brannon (Comput. Hum. Behav., 2014)

Can there be too much of a good thing? The effect of option number on cognitive effort toward online advertisements. - Stephen C. Nettelhorst; Whitney K. Jeter; Laura A. Brannon; Aaron Entringer (Comput. Hum. Behav., 2017)