David vs. Goliath: An Analysis of Asymmetric Mixed-Strategy Games and Experimental Evidence. - Wilfred Amaldoss; Sanjay Jain 004 (Manag. Sci., 2002)

Conspicuous Consumption and Sophisticated Thinking. - Wilfred Amaldoss; Sanjay Jain 004 (Manag. Sci., 2005)

Joint Bidding in the Name-Your-Own-Price Channel: A Strategic Analysis. - Wilfred Amaldoss; Sanjay Jain 004 (Manag. Sci., 2008)

Findings - Biased but Efficient: An Investigation of Coordination Facilitated by Asymmetric Dominance. - Wilfred Amaldoss; James R. Bettman; John W. Payne (Mark. Sci., 2008)

Research Note - Trading Up: A Strategic Analysis of Reference Group Effects. - Wilfred Amaldoss; Sanjay Jain 004 (Mark. Sci., 2008)

Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis. - Wilfred Amaldoss; Chuan He 002 (Mark. Sci., 2009)

Reference Groups and Product Line Decisions: An Experimental Investigation of Limited Editions and Product Proliferation. - Wilfred Amaldoss; Sanjay Jain 004 (Manag. Sci., 2010)

Cross-Function and Same-Function Alliances: How Does Alliance Structure Affect the Behavior of Partnering Firms? - Wilfred Amaldoss; Richard Staelin (Manag. Sci., 2010)

Competing for Low-End Markets. - Wilfred Amaldoss; Woochoel Shin (Mark. Sci., 2011)

Pricing Prototypical Products. - Wilfred Amaldoss; Chuan He 002 (Mark. Sci., 2013)

Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis. - Wilfred Amaldoss; Preyas S. Desai; Woochoel Shin (Manag. Sci., 2015)

Branding Conspicuous Goods: An Analysis of the Effects of Social Influence and Competition. - Wilfred Amaldoss; Sanjay Jain 004 (Manag. Sci., 2015)

Keyword Management Costs and "Broad Match" in Sponsored Search Advertising. - Wilfred Amaldoss; Kinshuk Jerath; Amin Sayedi (Mark. Sci., 2016)

Reference-Dependent Utility, Product Variety, and Price Competition. - Wilfred Amaldoss; Chuan He 002 (Manag. Sci., 2018)

Media Platforms' Content Provision Strategies and Sources of Profits. - Wilfred Amaldoss; Jinzhao Du; Woochoel Shin (Mark. Sci., 2021)

Pricing of Vice Goods for Goal-Driven Consumers. - Wilfred Amaldoss; Mushegh Harutyunyan (Manag. Sci., 2023)

Pricing Strategy of Competing Media Platforms. - Wilfred Amaldoss; Jinzhao Du; Woochoel Shin (Mark. Sci., 2024)

Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels. - Fei Long; Wilfred Amaldoss (Mark. Sci., 2024)

Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product? - Wilfred Amaldoss; Chuan He 002 (Mark. Sci., 2025)