Disentangling Pioneering Cost Advantages and Disadvantages. - William Boulding; Markus Christen (Mark. Sci., 2008)

Pioneering Plus a Broad Product Line Strategy: Higher Profits or Deeper Losses? - William Boulding; Markus Christen (Manag. Sci., 2009)

Optimal Market Intelligence Strategy When Management Attention Is Scarce. - Markus Christen; William Boulding; Richard Staelin (Manag. Sci., 2009)

Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers. - Alexandre Belloni; Mitchell J. Lovett; William Boulding; Richard Staelin (Mark. Sci., 2012)

Do We Really Need to Change the Decision Maker? Counterintuitive Escalation of Commitment Results in Real Options Contexts. - William Boulding; Abhijit Guha; Richard Staelin (Manag. Sci., 2017)