Marketing and MIS During Times of Resource Scarcity. - Raymond McLeod Jr.; William L. Fuerst (MIS Q., 1982)

Effective Design and Use of Computer Decision Models. - William L. Fuerst; Merle P. Martin (MIS Q., 1984)

Designing and Using Chargeback Systems: A Tutorial. - F. William Hoffman; William L. Fuerst (Int. CMG Conference, 1985)

Using Computer Knowledge in the Design of Interactive Systems. - Merle P. Martin; William L. Fuerst (Int. J. Man Mach. Stud., 1987)

Expert Systems and Multimedia: Examining the Potential for Integration. - William L. Fuerst; James M. Ragusa; Efram Turban (J. Manag. Inf. Syst., 1995)

Information Technology and Sustained Competitive Advantage: A Reourse-Based Analysis. - Francisco J. Mata; William L. Fuerst; Jay B. Barney (MIS Q., 1995)

Information systems management issues in Central America: a multinational and comparative study. - Francisco J. Mata; William L. Fuerst (J. Strateg. Inf. Syst., 1997)

Managing information technology (IT) for one-to-one customer interaction. - John D. Wells; William L. Fuerst; Joobin Choobineh (Inf. Manag., 1999)

Domain-Oriented Interface Metaphors: Designing Web Interfaces for Effective Customer Interaction. - John D. Wells; William L. Fuerst (HICSS, 2000)

Task oriented organizational memory for efficient product assortment. - David T. Croasdell; William L. Fuerst (IRMA Conference, 2000)

Designing consumer interfaces for experiential tasks: an empirical investigation. - John D. Wells; William L. Fuerst; Jonathan W. Palmer (Eur. J. Inf. Syst., 2005)