Effective Design of Products/Services: An Approach Based on Integration of Marketing and Operations Management Decisions. - Rohit Verma; Gary M. Thompson; William L. Moore; Jordan Louviere (Decis. Sci., 2001)

Quality and Time-to-Market Trade-offs when There Are Multiple Product Generations. - Leslie Olin Morgan; Ruskin M. Morgan; William L. Moore (Manuf. Serv. Oper. Manag., 2001)

Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research. - Ekaterina V. Karniouchina; William L. Moore; Bo van der Rhee; Rohit Verma (Eur. J. Oper. Res., 2009)

A Methodology to Support Product-Differentiation Decisions. - Kamalini Ramdas; Oleksandr Zhylyevskyy; William L. Moore (IEEE Trans. Engineering Management, 2010)