The effect of social networking site use on college students' academic performance: the mediating role of student engagement. - Wondwesen Tafesse (Educ. Inf. Technol., 2020)

YouTube marketing: how marketers' video optimization practices influence video views. - Wondwesen Tafesse (Internet Res., 2020)

The effect of app store strategy on app rating: The moderating role of hedonic and utilitarian mobile apps. - Wondwesen Tafesse (Int. J. Inf. Manag., 2021)

Driving user adoption of mobile apps through platform multihoming: The effects of multihoming delay and multihoming customization. - Wondwesen Tafesse; Kathy Ning Shen (Int. J. Inf. Manag. Data Insights, 2024)

Digital Business & Consumer Insights on Emerging Social Media Platforms. - Chenwei Li; Kathy Ning Shen; Qianzhou Du; Wondwesen Tafesse (Pac. Asia J. Assoc. Inf. Syst., 2025)