Competing for Low-End Markets. - Wilfred Amaldoss; Woochoel Shin (Mark. Sci., 2011)

The Company That You Keep: When to Buy a Competitor's Keyword. - Preyas S. Desai; Woochoel Shin; Richard Staelin (Mark. Sci., 2014)

Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis. - Wilfred Amaldoss; Preyas S. Desai; Woochoel Shin (Manag. Sci., 2015)

Keyword Search Advertising and Limited Budgets. - Woochoel Shin (Mark. Sci., 2015)

Media Platforms' Content Provision Strategies and Sources of Profits. - Wilfred Amaldoss; Jinzhao Du; Woochoel Shin (Mark. Sci., 2021)

The Fateful First Consumer Review. - Sungsik Park; Woochoel Shin; Jinhong Xie (Mark. Sci., 2021)

A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency. - Jiwoong Shin; Woochoel Shin (Manag. Sci., 2023)

Disclosure in Incentivized Reviews: Does It Protect Consumers? - Sungsik Park; Woochoel Shin; Jinhong Xie (Manag. Sci., 2023)

Pricing Strategy of Competing Media Platforms. - Wilfred Amaldoss; Jinzhao Du; Woochoel Shin (Mark. Sci., 2024)