Adoption of new online services in the presence of network externalities and complementarities. - Woonam Hwang; Jungsuk Oh (Electron. Commer. Res. Appl., 2009)

A Model of Mental Accounting and Reference Price Adaptation. - Manel Baucells; Woonam Hwang (Manag. Sci., 2017)

Cover-Up of Vehicle Defects: The Role of Regulator Investigation Announcements. - Soo-Haeng Cho; Victor DeMiguel; Woonam Hwang (Manag. Sci., 2021)

Managerial Mental Accounting and Downstream Project Decisions. - Manel Baucells; Yael Grushka-Cockayne; Woonam Hwang (Manag. Sci., 2024)