Customer-adapted coupon targeting using feature selection. - Wouter Buckinx; Elke Moons; Dirk Van den Poel; Geert Wets (Expert Syst. Appl., 2004)

Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting. - Wouter Buckinx; Dirk Van den Poel (Eur. J. Oper. Res., 2005)

Predicting online-purchasing behaviour. - Dirk Van den Poel; Wouter Buckinx (Eur. J. Oper. Res., 2005)

Predicting customer loyalty using the internal transactional database. - Wouter Buckinx; Geert Verstraeten; Dirk Van den Poel (Expert Syst. Appl., 2007)

A probability-mapping algorithm for calibrating the posterior probabilities: A direct marketing application. - Kristof Coussement; Wouter Buckinx (Eur. J. Oper. Res., 2011)