Selection and Ordering of Linear Online Video Ads. - Wreetabrata Kar; Viswanathan Swaminathan 001; Paulo Albuquerque (RecSys, 2015)

Audience Validation from Demographic Mix and Insufficient Individual Data. - Wreetabrata Kar; Sarathkrishna Swaminathan; Viswanathan Swaminathan 001 (ISM, 2016)

User Segment Identification Based on Similarity in Content Consumption. - Somdeb Sarkhel; Wreetabrata Kar; Viswanathan Swaminathan 001 (ISM, 2017)

Audience Validation in Online Media Using Limited Behavioral Data and Demographic Mix. - Wreetabrata Kar; Sarathkrishna Swaminathan; Viswanathan Swaminathan 001 (Int. J. Semantic Comput., 2017)

Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions. - Paul B. Ellickson; Wreetabrata Kar; James C. Reeder (Mark. Sci., 2023)

The implications of account suspensions on online discussion platforms. - Pattharin Tangwaragorn; Warut Khern-am-nuai; Wreetabrata Kar (Decis. Support Syst., 2025)