Moderating Effect of Personal Innovativeness in the Model for E-store Loyalty. - Wu Jianlin; Dai Qi (ICEE, 2010)

The Impact of Message Sidedness on Online Ads Effectivenss: The Moderating Role of Involvement. - Dai Qi; Liang Liang 001; Wu Jianlin; Cao Zhongpeng (ICEE, 2010)