The Role of On-line Retailer Brand and Infomediary Reputation in Increasing Consumer Purchase Intention. - Wujin Chu; Beomjoon Choi; Mee Ryoung Song (Int. J. Electron. Commer., 2005)

The Effect of the Dispersion of Review Ratings on Evaluations of Hedonic Versus Utilitarian Products. - Wujin Chu; Minjung Roh; Kiwan Park (Int. J. Electron. Commer., 2015)