Critical success factors of inter-organizational information systems - A case study of Cisco and Xiao Tong in China. - Xianghua Lu; Li-Hua Huang; Michael S. H. Heng (Inf. Manag., 2006)

Cultural Aspects of is in China. - Xianghua Lu; Michael S. H. Heng (PACIS, 2008)

Leveraging Digital Business Ecosystems for Enterprise Agility: The Tri-Logic Development Strategy of Alibaba.com. - Barney Tan 001; Shan Ling Pan; Xianghua Lu; Lihua Huang (ICIS, 2009)

The Impact of Online Social Network on Consumer Loyalty: An Empirical Study of an Online Dining Community. - Yunjie (Calvin) Xu; Xianghua Lu; Khim Yong Goh; Zhenghui Jiang; Xinyu Zhu (ICIS, 2009)

E-business Ecosystem and its Evolutionary Path: The Case of the Alibaba Group in China. - Lihua Huang; Ganglan Hu; Xianghua Lu (Pac. Asia J. Assoc. Inf. Syst., 2010)

Encouraging participation in virtual communities through usability and sociability development: an empirical investigation. - Xianghua Lu; Chee Wei Phang; Jie Yu 002 (Data Base, 2011)

Dr. Jekyll vis-à-vis Mr. Hyde: Personality variation between virtual and real worlds. - Juliana Sutanto; Chee Wei Phang; Chuan-Hoo Tan; Xianghua Lu (Inf. Manag., 2011)

Study on Web Text Feature Selection Based on Rough Set. - Xianghua Lu; Weijing Wang (ICIC (1), 2012)

Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews. - Xianghua Lu; Sulin Ba; Lihua Huang; Yue Feng (Inf. Syst. Res., 2013)

The Role of Marketer- and User-Generated Content in Sustaining the Growth of a Social Media Brand Community. - Yi Ding; Chee Wei Phang; Xianghua Lu; Chuan-Hoo Tan; Juliana Sutanto (HICSS, 2014)

Administering and Capitalizing on Product Sampling in an Online Context. - Xinlin Yao; Xianghua Lu; Chee Wei Phang; Lihua Huang; Sulin Ba (PACIS, 2014)

Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales. - Xianghua Lu; Xia Zhao (J. Manag. Inf. Syst., 2014)

Modeling Competition and Its Impact on Paid-Search Advertising. - Sha Yang; Shijie Lu; Xianghua Lu (Mark. Sci., 2014)

Leveraging O2O Commerce for Product Promotion: An Empirical Investigation in Mainland China. - Chee Wei Phang; Chuan-Hoo Tan; Juliana Sutanto; Fabio Magagna; Xianghua Lu (IEEE Trans. Engineering Management, 2014)

Building Online Trust in a Culture of Confucianism: The Impact of Process Flexibility and Perceived Control. - Lihua Huang; Sulin Ba; Xianghua Lu (ACM Trans. Manag. Inf. Syst., 2014)

One size does not fit all: the differential impact of online reviews. - Sulin Ba; Xinxin Li; Xianghua Lu (AMCIS, 2015)

The Role of IS Capabilities in the Development of Multi-Sided Platforms: The Digital Ecosystem Strategy of Alibaba.com. - Barney Tan 001; Shan Ling Pan; Xianghua Lu; Lihua Huang (J. Assoc. Inf. Syst., 2015)

The Economic Value of Online Reviews. - Chunhua Wu; Hai Che; Tat Y. Chan; Xianghua Lu (Mark. Sci., 2015)

An empirical study of the cross-channel effects between web and mobile shopping channels. - Lei Huang; Xianghua Lu; Sulin Ba (Inf. Manag., 2016)

Is Combining Contextual and Behavioral Targeting Strategies Effective in Online Advertising? - Xianghua Lu; Xia Zhao; Ling Xue (ACM Trans. Manag. Inf. Syst., 2016)

Dynamic sales impacts of online physical product sampling. - Xinlin Yao; Xianghua Lu; Chee Wei Phang; Sulin Ba (Inf. Manag., 2017)

Know who to give: Enhancing the effectiveness of online product sampling. - Xianghua Lu; Chee Wei Phang; Sulin Ba; Xinlin Yao (Decis. Support Syst., 2018)

Who Borrows Money from Microloan Platform? - Evidence from Campus E-card. - Chenghong Zhang; Shuaiyong Xiao; Tian Lu; Xianghua Lu (HCI (24), 2019)

Optimizing Digital Coupon Assignment Using Constrained Reinforcement Learning. - Xinlin Yao; Xianghua Lu (ICMLSC, 2019)

When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization. - Xueming Luo; Xianghua Lu; Jing Li 096 (Inf. Syst. Res., 2019)

Leveraging User-Generated Content for Product Promotion: The Effects of Firm-Highlighted Reviews. - Cheng Yi; Zhenhui (Jack) Jiang; Xiuping Li; Xianghua Lu (Inf. Syst. Res., 2019)

Personalizing Debt Collections: Combining Reinforcement Learning and Field Experiment. - Tracy Yang; Tian Lu; Beibei Li; Xianghua Lu (ICIS, 2020)

Consumer Voice in Technology-based Self-service Retailing. - Yicheng Zhang; Xianghua Lu; Yufeng Zou (PACIS, 2020)

Is user-generated content always helpful? The effects of online forum browsing on consumers' travel purchase decisions. - Xianghua Lu; Shu He; Shaohua Lian; Sulin Ba; Junjie Wu 001 (Decis. Support Syst., 2020)

Prosocial Compliance in P2P Lending: A Natural Field Experiment. - Ninghua Du; Lingfang Li; Tian Lu; Xianghua Lu (Manag. Sci., 2020)

Examining the spillover effect of sustainable consumption on microloan repayment: A big data-based research. - Yuanqiang Ye; Xianghua Lu; Tian Lu (Inf. Manag., 2022)

Novel role-wise attention mechanism for predicting purchases made through chat-based online customer services. - Yajing Wang; Gang Chen; Yunjie (Calvin) Xu; Xianghua Lu (Decis. Support Syst., 2023)

RACL: A robust adaptive contrastive learning method for conversational satisfaction prediction. - Gang Chen; Xiangge Li; Shuaiyong Xiao; Chenghong Zhang; Xianghua Lu (Pattern Recognit., 2023)

The Little Bid More, the Merrier? Quantifying the Effects of Filler-Item Recommendations in Contingent Free Shipping. - Tian Lu; Xianghua Lu; Yifan Dou (Electron. Commer. Res. Appl., 2023)

The Effects of Featuring Product Sampling Reviews on E-Tailer Websites. - Xianghua Lu; Chee Wei Phang; Sulin Ba; Xinlin Yao (J. Assoc. Inf. Syst., 2024)

Mutual Disclosures and Content Intimacy in User Engagement: Evidence from an Online Chat Group. - Yue (Katherine) Feng; Xianghua Lu; Xiaoquan (Michael) Zhang (MIS Q., 2024)

The effects of similarity in supplier referral programs on peer-to-peer platforms: From the coopetition perspective. - Yufeng Zou; Yicheng Zhang; Xianghua Lu (Electron. Mark., 2024)

Social media meets FinTech platforms: How do online emotions support credit risk decision-making? - Zenan Zhou; Zhichen Chen; Yingjie Zhang 003; Tian Lu; Xianghua Lu (Decis. Support Syst., 2025)