Competing OEMs' responses to a developer's services installation and strategic update of platform quality. - Xiangxiang Wu; Yong Zha; Liuyi Ling; Yugang Yu (Eur. J. Oper. Res., 2022)

Paid or Free? The Manufacturer's Revenue Strategy in Response to the Developer's Entry in Technology Platform Market. - Yong Zha; Haonan Liu; Quan Li; Xiangxiang Wu (IEEE Trans. Engineering Management, 2024)

Competing platform owners' entry and an OEM's cooperation response. - Xiangxiang Wu; Yong Zha; Liang Liang (Int. Trans. Oper. Res., 2024)

App release strategy in the presence of competitive platforms' quality upgrades. - Xiangxiang Wu; Yong Zha (Eur. J. Oper. Res., 2025)

Encroachment of complementary suppliers in the technology product market. - Xiangxiang Wu; Yong Zha (Expert Syst. Appl., 2025)

Entry of Platforms Into the App Market: How to Choose Optimal Licensing Modes Under Power Imbalances. - Xiangxiang Wu; Shuling Qin; Yong Zha; Kehong Chen (IEEE Trans. Engineering Management, 2025)

Impact of manufacturer entry and agency format on online channel structures. - Xiangxiang Wu; Yong Zha (J. Oper. Res. Soc., 2025)