Is Online Channel a counterstrategy to the Store Brand by the National Brand? - Xiao-Meng Luo; Li-Wen Chen; Ling Ge (PACIS, 2014)

Online Channels and Store Brands: Strategic Interactions. - Xiao-Meng Luo; Ling Ge; Li-Wen Chen; Jianbin Li (J. Assoc. Inf. Syst., 2021)