What is Your Data Strategy? The Strategic Interactions in Data-Driven Advertising. - Xin Zhang 107; Ran Zhang; Wei Thoo Yue; Yugang Yu (ICIS, 2019)

The More, the Better? The Impact of Data Analytics and Data Provisioning on Publisher Competition. - Xin Zhang 107; Ran Zhang; Wei Thoo Yue; Yugang Yu (ICIS, 2020)

The Impact of Revenue Models on Anti-Counterfeiting Measures for Online Intermediaries. - Xiong Zhang 001; Xin Zhang 107; Xuechen Luo; Wei T. Yue (Inf. Syst. Frontiers, 2022)

Is smart the new green? The impact of consumer environmental awareness and data network effect. - Yugang Yu; Xin Zhang 107; Xiong Zhang 001; Wei T. Yue (Inf. Technol. People, 2022)

Servitization for the Environment? The Impact of Data-Centric Product-Service Models. - Xin Zhang 107; Xiaolong Guo; Wei Thoo Yue; Yugang Yu (J. Manag. Inf. Syst., 2022)

How to monetize data: An economic analysis of data monetization strategies under competition. - Xin Zhang 107; Wei Thoo Yue; Yugang Yu; Xiong Zhang 001 (Decis. Support Syst., 2023)

Blessing or Curse? Implications of Data Brokers for Publisher Competition. - Xin Zhang 107; Wei Thoo Yue; Ran (Alan) Zhang; Yugang Yu (Inf. Syst. Res., 2025)

Find the Good. Seek the Unity: A Hidden Markov Model of Human-AI Delegation Dynamics. - Junming Liu; Wei Thoo Yue; Alvin Chung Man Leung; Xin Zhang 107 (MIS Q., 2025)