Effects of background complexity on consumer emotion and purchase intention in live streaming commerce. - Xinjia Tong; Yuangao Chen; Shuiqing Yang; Shasha Zhou (WHICEB, 2022)

Effects of intrinsic and extrinsic cues on customer behavior in live streaming: evidence from an eye-tracking experiment. - Yuangao Chen; Xinjia Tong; Shuiqing Yang; Shasha Zhou (Ind. Manag. Data Syst., 2023)

Do atmospheric cues matter in live streaming e-commerce? An eye-tracking investigation. - Xinjia Tong; Yuangao Chen; Shasha Zhou; Shuiqing Yang; Hui Jiang (Electron. Commer. Res. Appl., 2023)