An experimental study of Chinese tourists using a company-hosted WeChat official account. - Xinjian Liang; Yang Yang (Electron. Commer. Res. Appl., 2018)

How should online stores implement coping strategies to fight against deceptive promotions? - Jiaolong Xue; Lanlan Huang; Xinjian Liang (Electron. Commer. Res. Appl., 2019)

See now, act now: How to interact with customers to enhance social commerce engagement? - Jiaolong Xue; Xinjian Liang; Tao Xie; Haizhong Wang (Inf. Manag., 2020)

Unraveling the Influential Mechanisms of Smart Interactions on Stickiness Intention: A Privacy Calculus Perspective. - Jinyi He; Xinjian Liang; Jiaolong Xue (J. Theor. Appl. Electron. Commer. Res., 2024)

POI Route Recommendation Model Based on Symmetrical Naive Bayes Classification Spatial Accessibility and Improved Cockroach Swarm Optimization Algorithm. - Xiao Zhou 003; Zheng Zhang; Xinjian Liang; Mingzhan Su (Symmetry, 2024)

Unraveling the Effects of Voice Assistant Interactions on Digital Engagement: The Moderating Role of Adult Playfulness. - Jiaolong Xue; Yixuan Niu; Xinjian Liang; Shimin Yin (Int. J. Hum. Comput. Interact., 2024)