More is better than less? The influence mechanisms of e-sellers' service guarantee. - Silu Yu; Xueni Li; Xiaoling Li; Xishu Zheng (WHICEB, 2013)

A Study of the Effectiveness of Online Scarce Promotion - Based on the Comparison of Planned Buying and Unplanned Buying. - Xishu Zheng; Nian Liu; Li Zhao (WHICEB, 2013)