Singleton CTR Prediction: Towards Single-User Modeling Paradigm with Large Language Models. - Xiyu Chang; Liang Zhang; Yong He 009; Binzong Geng; Ke Ding; Xing Zhu; Jian Cao 001; Linjian Mo (WWW (Companion Volume), 2025)

EGRec: Leveraging Generative Rich Intents for Enhanced Recommendation with Large Language Models. - Zhaorui Lian; Binzong Geng; Xiyu Chang; Yu Zhang; Ke Ding; Ziyu Lyu; Guanghu Yuan; Chengming Li; Min Yang 007; Zhaoxin Huan; Bin Shen; Yong He 009; et al. (WWW (Companion Volume), 2025)

CTR-Sink: Attention Sink for Language Models in Click-Through Rate Prediction. - Zixuan Li; Binzong Geng; Jing Xiong; Yong He 009; Yuxuan Hu; Jian Chen; Dingwei Chen; Xiyu Chang; Liang Zhang; Linjian Mo; Chengming Li; Chuan Yuan; et al. (CoRR, 2025)