Understanding usage of Internet of Things (IOT) systems in China: Cognitive experience and affect experience as moderator. - Xuebing Dong; Ya Ping Chang; Yawei Wang; Jun Yan (Inf. Technol. People, 2017)

Effects of the characteristics of online multimedia synergy on consumers' message acceptance and message response. - Xuebing Dong; Ya Ping Chang; Xiaojun Fan (Online Inf. Rev., 2017)

Does online media sequence matter in product marketing? - Xuebing Dong; Hongbo Li 013 (Electron. Commer. Res. Appl., 2018)

Multi-mode resource leveling in projects with mode-dependent generalized precedence relations. - Hongbo Li 013; Xuebing Dong (Expert Syst. Appl., 2018)

How online media synergy influences consumers' purchase intention: A perspective from broadcast and interactive media. - Xuebing Dong; Ya Ping Chang; Shichang Liang; Xiaojun Fan (Internet Res., 2018)

Do others' self-presentation on social media influence individual's subjective well-being? A moderated mediation model. - Xiaojun Fan; Nianqi Deng; Xuebing Dong; Yangxi Lin; Junbin Wang (Telematics Informatics, 2019)

Examining knowledge contribution in firm- versus consumer-hosted virtual brand community. - Junyun Liao; Xuebing Dong; Yulang Guo (Electron. Commer. Res. Appl., 2020)

Does role conflict influence discontinuous usage intentions? Privacy concerns, social media fatigue and self-esteem. - Xiaojun Fan; Xinyu Jiang; Nianqi Deng; Xuebing Dong; Yangxi Lin (Inf. Technol. People, 2021)

Research on the Psychological Satisfaction Mechanism of Video Platform Users' Re-creation Behavior. - Xuebing Dong; Yan Liu; Chuanzhi Hu (HICSS, 2023)

Dynamic resource levelling in projects under uncertainty. - Hongbo Li 013; Xianchao Zhang 002; Jinshuai Sun; Xuebing Dong (Int. J. Prod. Res., 2023)

How do short video content characteristics influence short video app addiction? An affective response perspective. - Xuebing Dong; Xin Wen; Yaping Chang; Hongbo Li (Int. J. Mob. Commun., 2024)

Short video marketing: what, when and how short-branded videos facilitate consumer engagement. - Xuebing Dong; Hong Liu; Nannan Xi; Junyun Liao; Zhi Yang (Internet Res., 2024)

The impact of virtual interaction on consumers' pro-environmental behaviors: the mediating role of platform intimacy and love for nature. - Xuebing Dong; Yaping Chang; Junyun Liao; Xiancheng Hao; Xiaoyu Yu (Inf. Technol. People, 2024)

Does using augmented reality in online shopping affect post-purchase product perceptions? A mixed design using machine-learning based sentiment analysis, lab experiments, and focus groups. - Xuebing Dong; Chuanzhi Hu; Jonas Heller; Nianqi Deng (Int. J. Inf. Manag., 2025)