The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs. - Praveen K. Kopalle; Yacheng Sun; Scott A. Neslin; Baohong Sun; Vanitha Swaminathan (Mark. Sci., 2012)

An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination. - Yacheng Sun; Shibo Li; Baohong Sun (Mark. Sci., 2015)

Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards. - Yacheng Sun; Xiaojing Dong; Shelby McIntyre (Mark. Sci., 2017)

A Model of Customer Reward Programs with Finite Expiration Terms. - Yacheng Sun; Dan Zhang 005 (Manag. Sci., 2019)

Designing Pricing Strategy for Operational and Technological Transformation. - Vineet Kumar 006; Yacheng Sun (Manag. Sci., 2020)

An Analysis of "Buy X, Get One Free" Reward Programs. - Yan Liu; Yacheng Sun; Dan Zhang 005 (Oper. Res., 2021)