Internet Marketing and Consumers Online: Identification of Website Attributes Catering to Specific Consumer Intents in a Digital Paradigm. - Neha Jain; Vandana Ahuja; Yajulu Medury (Int. J. Online Mark., 2012)

Websites and Internet Marketing: Developing a Model for Measuring a Website's Contribution to the Brand. - Neha Jain; Vandana Ahuja; Yajulu Medury (Int. J. Online Mark., 2013)

Social Media: The Core of Enterprise 2.0. - Ashok Kumar Wahi; Yajulu Medury; Rajnish Kumar Misra (Int. J. Serv. Sci. Manag. Eng. Technol., 2014)

Digital Businesses: Creation of a Research Framework for Organizational Readiness for Enterprise 2.0. - Ashok Kumar Wahi; Yajulu Medury (Int. J. Virtual Communities Soc. Netw., 2014)

Big Data: Enabler or Challenge for Enterprise 2.0. - Ashok Kumar Wahi; Yajulu Medury; Rajnish Kumar Misra (Int. J. Serv. Sci. Manag. Eng. Technol., 2015)