Exploding Offers Can Blow Up in More Than One Way. - Nelson Lau; Yakov Bart; J. Neil Bearden; Ilia Tsetlin (Decis. Anal., 2014)

Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns. - Inyoung Chae; Andrew T. Stephen; Yakov Bart; Dai Yao (Mark. Sci., 2017)

Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon. - Hui Li 042; Qiaowei Shen; Yakov Bart (Manag. Sci., 2018)

Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes. - Pedro M. Gardete; Yakov Bart (Mark. Sci., 2018)

Dynamic Resource Allocation on Multi-Category Two-Sided Platforms. - Hui Li 042; Qiaowei Shen; Yakov Bart (Manag. Sci., 2021)

Multimodal Drivers of Attention Interruption to Baby Product Video Ads. - Wen Xie; Lingfei Luan; Yanjun Zhu; Yakov Bart; Sarah Ostadabbas (ICPR (28), 2024)

Search Engine Revenue from Navigational and Brand Advertising. - Jeffrey L. Gleason; Alice Koeninger; Desheng Hu; Jessica Teurn; Yakov Bart; Samsun Knight; Ronald E. Robertson; Christo Wilson (ICWSM, 2024)

OPeRA: A Dataset of Observation, Persona, Rationale, and Action for Evaluating LLMs on Human Online Shopping Behavior Simulation. - Ziyi Wang; Yuxuan Lu 003; Wenbo Li; Amirali Amini; Bo Sun; Yakov Bart; Weimin Lyu; Jiri Gesi; Tian Wang; Jing Huang; Yu Su; Upol Ehsan; et al. (CoRR, 2025)