Can scarcity of products promote or restrain consumers' word-of-mouth in social networks? The moderating roles of products' social visibility and consumers' self-construal. - Yan Li 045; Ruijuan Wu; Dongjin Li; Hejun Fan (Comput. Hum. Behav., 2019)

Investigating high school students' perceptions and presences under VR learning environment. - Hai Zhang; Luyao Yu; Mengxue Ji; Yulu Cui; Dongping Liu; Yan Li 045; Haiqiao Liu; Yining Wang (Interact. Learn. Environ., 2020)

The influence of subjective characteristics of social network sites on consumers' word-of-mouth sharing. - Yan Li 045; Ruijuan Wu; Dongjin Li (Online Inf. Rev., 2020)

Navigating in online stores: The effect of the primary navigation on consumers' response - A study based on the apparel e-retailer. - Ruijuan Wu; Yan Li 045; Yixiao Hu (Electron. Commer. Res. Appl., 2022)

The Impact of Targeted Online Advertising's Pushing Time on Consumers' Browsing Intention: A Study Based on Regret Theory. - Yan Li 045; Ruijuan Wu; Jianxin Liu; Shanshan Wang (J. Glob. Inf. Manag., 2023)

Mitigating the influence of preference-oriented negative electronic word-of-mouth: Investigating the role of consumers' cognition regarding preference heterogeneity. - Yan Li 045; Ruijuan Wu; Shanshan Wang (Electron. Commer. Res. Appl., 2024)