Customer's reaction to cross-channel integration in omnichannel retailing: The mediating roles of retailer uncertainty, identity attractiveness, and switching costs. - Yang Li 125; Hefu Liu; Eric T. K. Lim; Jie Mein Goh; Feng Yang 005; Matthew K. O. Lee (Decis. Support Syst., 2018)

Cross-Channel Integration and Customer Retention in Omnichannel Retailing: The Role of Retailer Image and Alternative Attractiveness. - Ruizhi Li; Yang Li 125; Hefu Liu; Qian Huang 001 (HICSS, 2019)

Information privacy concern and deception in online retailing. - Yang Li 125; Hefu Liu; Matthew Lee 005; Qian Huang 001 (Internet Res., 2020)

Enhancing Service Chatbot Effectiveness: The Effect of Dyadic Communication Traits on Consumer Unplanned Purchase. - Ran Tan; Yang Li 125; Qian Huang 001 (ICIS, 2021)

Retaining customers with in-store mobile usage experience in omni-channel retailing: The moderating effects of product information overload and alternative attractiveness. - Jie Fang; Hefu Liu; Yang Li 125; Zhao Cai (Electron. Commer. Res. Appl., 2021)

Balance cues of online-offline channel integration: Considering the moderating role of customer's showrooming motivation. - Jie Fang; Hefu Liu; Yang Li 125 (Inf. Manag., 2021)

Reducing transaction uncertainty with brands in web stores of dual-channel retailers. - Juan Wang; Qian Huang 001; Yang Li 125; Jibao Gu (Int. J. Inf. Manag., 2021)

Beauty matters: reducing bounce rate by aesthetics of experience product portal page. - Xueqing Wang; Yang Li 125; Zhao Cai; Hefu Liu (Ind. Manag. Data Syst., 2021)

Influence of IT support on firms' cross-channel integration: the moderating role of institutional environment. - Xia Wu; Yang Li 125; Hefu Liu; Kai Zhang (Ind. Manag. Data Syst., 2022)

When Do IT Capabilities Create Value for Buyer Performance? The Moderating Effect of Social Capital on Supply Chain Information Integration. - Yang Li 125; Hefu Liu; Shaobo Wei (Inf. Syst. Manag., 2022)

Does online-offline channel integration matter for supply chain resilience? The moderating role of environmental uncertainty. - Xia Wu; Yang Li 125; Zujun Zhu (Ind. Manag. Data Syst., 2023)

How omnichannel integration promotes customer word-of-mouth behaviors: the mediating roles of perceived personal preference fit and perceived social relatedness. - Yang Li 125; Ran Tan; Xiang Gong (Inf. Technol. People, 2023)

Integrating online and offline channels for online customer loyalty: the moderating role of retailer credibility. - Tianyi Ma; Xia Wu; Yang Li 125 (Inf. Technol. People, 2023)

Disentangling the relationship between omnichannel integration and customer trust: a response surface analysis. - Yang Li 125; Jie Fang; Shuai Yuan; Zhao Cai (Internet Res., 2024)

Effects of social media usage on exploratory innovation, exploitative innovation and organizational agility: the moderating role of learning goal orientation. - Kai Zhang; Hefu Liu; Yang Li 125; Xia Wu (Internet Res., 2024)

What Drives Customer Engagement in Omnichannel Retailing? The Role of Omnichannel Integration, Perceived Fluency, and Perceived Flow. - Yang Li 125; Xiang Gong (IEEE Trans. Engineering Management, 2024)

Enhancing Customer Service Chatbot Effectiveness: The Effect of Dyadic Communication Traits on Customer Purchase Intention. - Ran Tan; Yang Li 125; Qian Huang 001; Hefu Liu (J. Assoc. Inf. Syst., 2025)