Peer Influence in the Adoption of Video Games. - Yang Li 198; Jiangen He; Chuanren Liu; Yanni Ping (Int. J. E Bus. Res., 2022)

Learning-by-doing in non-homogeneous tasks: An empirical study of content creator performance on a music streaming platform. - Yang Li 198; Yanni Ping; Yuyun Zhong; Ram Misra (Electron. Commer. Res. Appl., 2023)

Antecedents and consequences of the key opinion leader status: an econometric and machine learning approach. - Yanni Ping; Chelsey Hill; Yun Zhu; Jorge E. Fresneda (Electron. Commer. Res., 2023)

Beyond accuracy measures: the effect of diversity, novelty and serendipity in recommender systems on user engagement. - Yanni Ping; Yang Li; Jiaxin Zhu (Electron. Commer. Res., 2025)