The Unintended Consequences of Countermarketing Strategies: How Particular Antismoking Measures May Shift Consumers to More Dangerous Cigarettes. - Yanwen Wang 006; Michael Lewis 004; Vishal Singh (Mark. Sci., 2016)

Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment. - Yanwen Wang 006; Michael Lewis 004; Cynthia Cryder; Jim Sprigg (Mark. Sci., 2016)

A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns. - Yanwen Wang 006; Michael Lewis 004; David A. Schweidel (Mark. Sci., 2018)

Season Ticket Buyer Value and Secondary Market Options. - Michael Lewis 004; Yanwen Wang 006; Chunhua Wu (Mark. Sci., 2019)

Mobile Hailing Technology and Taxi Driving Behaviors. - Yanwen Wang 006; Chunhua Wu; Ting Zhu (Mark. Sci., 2019)

Cashing Out Retirement Savings at Job Separation. - Yanwen Wang 006; Muxin Zhai; John G. Lynch Jr. (Mark. Sci., 2023)