What makes social shopping?: re-examining the effects of multi-attributes utility, trust and relationship on social shopping intention. - Yanya Ruan; Qi Li 036; Xiaoyu Xu (ICEC, 2016)

AI and human broadcasters: Relative impact on consumer engagement in live streaming commerce. - Yingjie Xu; Yanya Ruan (Electron. Commer. Res. Appl., 2023)