Value co-creation features: an empirical case study of B2B collaboration and interactions in New Zealand. - Yasir Rashid; Anisha Tanveer; Zeeshan Shaukat; Imran Sadiq (Digit. Libr. Perspect., 2020)

Exploring the Impact of E-Marketing on Consumers' Online Cognitive and Affective Tendencies in Developing Nations: How to Win Over Digital Consumers in the Digital Era. - Abdul Waheed; Nargis Afzal; Muhammad Faisal Shahzad; Farrah Arif; Muhammad Usman; Yasir Rashid (Int. J. Online Mark., 2022)

OlapGN: A multi-layered graph convolution network-based model for locating influential nodes in graph networks. - Yasir Rashid; Javaid Iqbal Bhat (Knowl. Based Syst., 2024)

An insight into topological, machine and Deep Learning-based approaches for influential node identification in social media networks: a systematic review. - Yasir Rashid; Javaid Iqbal Bhat (Multim. Syst., 2024)

Topological to deep learning era for identifying influencers in online social networks :a systematic review. - Yasir Rashid; Javaid Iqbal Bhat (Multim. Tools Appl., 2024)