Opting-in or Opting-out on the Internet: Does it Really Matter?. - Yee-Lin Lai; Kai Lung Hui (ICIS, 2004)

Internet opt-in and opt-out: investigating the roles of frames, defaults and privacy concerns. - Yee-Lin Lai; Kai Lung Hui (CPR, 2006)

Who gets spammed? - Il-Horn Hann; Kai Lung Hui; Yee-Lin Lai; Sang-Yong Tom Lee; Ivan P. L. Png (Commun. ACM, 2006)

To Animate or Not to Animate? - The Effects of Animation on Recall, Product Perceptions & Attitude. - Yee-Lin Lai; Kai Lung Hui; Na Liu 005 (PACIS, 2007)

The Effects of Moving Animation on Recall, Hedonic and Utilitarian Perceptions, and Attitude. - Yee-Lin Lai; Kevin K. Y. Kuan; Kai Lung Hui; Na Liu 005 (IEEE Trans. Engineering Management, 2009)