Influence of Regulatory Fit Theory on Persuasion from Google Ads: An Eye Tracking Study. - Yessica-Ileana Giraldo-Romero; Carmen Pérez-de-los-Cobos-Agüero; Francisco Muñoz-Leiva; Elena Higueras-Castillo; Francisco J. Liébana-Cabanillas (J. Theor. Appl. Electron. Commer. Res., 2021)