Online Cashback Pricing: A New Affiliate Strategy for E-Business. - Yi-Chun (Chad) Ho; Yi-Jen (Ian) Ho; Yong Tan (ICIS, 2013)

Online Cash-back Shopping: Implications for Consumers and e-Businesses. - Yi-Chun (Chad) Ho; Yi-Jen (Ian) Ho; Yong Tan (Inf. Syst. Res., 2017)

Disconfirmation Effect on Online Rating Behavior: A Structural Model. - Yi-Chun (Chad) Ho; Junjie Wu; Yong Tan (Inf. Syst. Res., 2017)

Investor Platform Choice: Herding, Platform Attributes, and Regulations. - Yang Jiang; Yi-Chun (Chad) Ho; Xiangbin Yan; Yong Tan (J. Manag. Inf. Syst., 2018)

Agency or resale: Effects of a platform-performance investment for frenemy platforms. - Zhiyong Li 012; Yi-Chun (Chad) Ho; Guofang Nan; Minqiang Li (Decis. Support Syst., 2019)

Is online multiple-stores cooperative promotion better than single-store promotion? Misprediction from evaluation mode. - Lu Yang; Yunhui Huang; Yi-Chun (Chad) Ho; Zhijie Lin 002 (Inf. Manag., 2019)

An Economic Analysis of Platform Protection in the Presence of Content Substitutability. - Guofang Nan; Lina Yao; Yi-Chun (Chad) Ho; Zhiyong Li 012; Minqiang Li (J. Manag. Inf. Syst., 2019)

Distance and Local Competition in Mobile Geofencing. - Yi-Jen (Ian) Ho; Sanjeev Dewan; Yi-Chun (Chad) Ho (Inf. Syst. Res., 2020)

When Online Lending Meets Real Estate: Examining Investment Decisions in Lending-Based Real Estate Crowdfunding. - Yang Jiang; Yi-Chun (Chad) Ho; Xiangbin Yan; Yong Tan (Inf. Syst. Res., 2020)

Show Me the Money: The Economic Impact of Membership-Based Free Shipping Programs on E-Tailers. - Zhen Fang; Yi-Chun (Chad) Ho; Xue (Jane) Tan; Yong Tan (Inf. Syst. Res., 2021)

What's in a "Username"? The Effect of Perceived Anonymity on Herding in Crowdfunding. - Yang Jiang; Yi-Chun (Chad) Ho; Xiangbin Yan; Yong Tan (Inf. Syst. Res., 2022)

Battle of Streamers: Impacts of the Top Streamer on Live Streaming Platforms. - Honglong Wang; Guoxin Li; Yi-Chun (Chad) Ho; Shaohui Wu (ICIS, 2024)