What Drives Gift-giving Intention in Live Streaming? The Perspectives of Emotional Attachment and Flow Experience. - Yi Li 078; Yi Peng (Int. J. Hum. Comput. Interact., 2021)

Order-Picking Efficiency in E-Commerce Warehouses: A Literature Review. - Yi Li 078; Ruining Zhang; Dandan Jiang (J. Theor. Appl. Electron. Commer. Res., 2022)

The Effects of E-Commerce Recommendation System Transparency on Consumer Trust: Exploring Parallel Multiple Mediators and a Moderator. - Yi Li 078; Xiaoya Deng; Xiao Hu; Jing Liu (J. Theor. Appl. Electron. Commer. Res., 2024)

Research on B2C Cross-Border Electronic Commerce Return Logistics Model Selection Based on Estimated Return Rate. - Yi Li 078; Zhiyang Li (J. Theor. Appl. Electron. Commer. Res., 2024)