Implications of Revenue Models and Technology for Content Moderation Strategies. - Yi Liu 108; Pinar Yildirim; Z. John Zhang (Mark. Sci., 2022)

Unintended Consequences of Advances in Matching Technologies: Information Revelation and Strategic Participation on Gig-Economy Platforms. - Yi Liu 108; Bowen Lou; Xinyi Zhao; Xinxin Li (Manag. Sci., 2024)

Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue. - Jessie Liu; Yi Liu 108 (Mark. Sci., 2025)