Digital dialogue in online brand communities: Examining the social network outcomes of brands' dialogue with Facebook users. - Yi-Ru Regina Chen; Xinyan Zhao (Telematics Informatics, 2021)

How brand-stakeholder dialogue drives brand-hosted community engagement on social media: A mixed-methods approach. - Xinyan Zhao; Yi-Ru Regina Chen (Comput. Hum. Behav., 2022)