Understanding Consumer Decision Making for Complex Choices: The Effects of Individual and Contextual Factors. - Yi Shen 003; Heshan Sun; Hock Chan 001 (ICIS, 2013)

Let the Comments Fly: The Effects of Flying Commentary Presentation on Consumer Judgment. - Yi Shen 003; Hock Chan 001; Iris Hung (ICIS, 2014)

Touching the Future: The Effects of Gesture-Based Interaction on Virtual Product Experience. - Yang Liu 092; Yi Shen 003; Hock Chan 001; Yan Lu (ICIS, 2015)

The Medium Matters: Effects on What Consumers Talk about Regarding Movie Trailers. - Yi Shen 003; Hock Chuan Chan; Cheng Suang Heng (ICIS, 2016)

Minimize Congestion for Random-Walks in Networks via Local Adaptive Congestion Control. - Yang Liu 092; Yi Shen 003; Lei Ding (J. Commun., 2016)

Community Detection in Weighted Networks via Recursive Edge-Filtration. - Yi Shen 003; Yang Liu 092; Wenqian Xing (J. Commun., 2016)

Understanding Content Voting Based on Social Foraging Theory. - Lingling Xu; Yi Shen 003; Hock Chuan Chan (IEEE Trans. Engineering Management, 2017)

Look and Feel: The Importance of Sensory Feedback in Virtual Product Experience. - Cheng Luo; Yi Shen 003; Yang Liu 092; Zhenhui Jack Jiang (ICIS, 2019)

Facilitating Complex Product Choices on E-commerce Sites: An Unconscious Thought and Circadian Preference Perspective. - Yi Shen 003; Heshan Sun; Cheng Suang Heng; Hock Chuan Chan (Decis. Support Syst., 2020)

Zooming in the impacts of merchants' participation in transformation from online flash sale to mixed sale e-commerce platform. - Xiaoqian Liu; Yong-Wu Zhou; Yi Shen 003; Chunmian Ge; Junhui Jiang (Inf. Manag., 2021)

Reach Out and Touch: Eliciting the Sense of Touch Through Gesture-Based Interaction. - Yang (Alison) Liu; Yi Shen 003; Cheng Luo; Hock Chuan Chan (J. Assoc. Inf. Syst., 2021)

Be Social! The Impact of Online Referral Program on Referrer Purchase Behavior. - Xiaoqian Liu; Chunmian Ge; Yi Shen 003; Junhui Jiang (IEEE Trans. Engineering Management, 2024)

How Do Project Updates Influence Fundraising on Online Medical Crowdfunding Platforms? Examining the Dynamics of Content Updates. - Yi Wu 007; Miao Zhang; Yi Shen 003; Na Liu 005; Yuelei Li (IEEE Trans. Engineering Management, 2024)

The great start of the day is morning? The roles of diurnal variations and interaction modes for investment decisions in lending-based crowdfunding. - Yi Wu 007; Yi Shen 003; Zhijie Lin 002; Yuelei Li (Eur. J. Inf. Syst., 2024)