Software Adoption under Network Effects: Optimal Seeding, Sequencing, and Pricing. - Yifan Dou; Marius F. Niculescu; Dongjun Wu (ICIS, 2011)

A real-time decision rule for an inventory system with committed service time and emergency orders. - Shuo Huang; Sven Axsäter; Yifan Dou; Jian Chen (Eur. J. Oper. Res., 2011)

Platform Pricing with Strategic Buyers. - Yifan Dou; Dongjun Wu; Jian Chen (HICSS, 2012)

Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services. - Yifan Dou; Marius F. Niculescu; Dongjun Wu (Inf. Syst. Res., 2013)

Understanding the Value of Online Customer Reviews: The Channel Perspective. - Yifan Dou; Jian Chen (PACIS, 2015)

Selling or Leasing? Pricing Information Goods with Depreciation of Consumer Valuation. - Yifan Dou; Yu (Jeffrey) Hu; Dongjun Wu (Inf. Syst. Res., 2017)

How Mega Is the Mega? Exploring the Spillover Effects of WeChat Using Graphical Model. - Jinyang Zheng; Zhengling Qi; Yifan Dou; Yong Tan (Inf. Syst. Res., 2019)

Platform Competition Under Network Effects: Piggybacking and Optimal Subsidization. - Yifan Dou; Dongjun Wu (Inf. Syst. Res., 2021)

Content Platform Management of Creator Advertising: A Multi-Method Study. - Xu Zhang; Yifan Dou (ICIS, 2022)

Coping with Spatial Mismatch: Subsidy Design for Electric Vehicle and Charging Markets. - Wei Zhang 130; Yifan Dou (Manuf. Serv. Oper. Manag., 2022)

Platform Coordination of the Sponsored Contents: A Game-Theoretical Analysis. - Xu Zhang; Yifan Dou (HICSS, 2023)

Selling the Data Product: Pricing Strategies and Welfare Implications. - Jinzhao Wang; Yifan Dou; Lihua Huang; Xiaoyang Zhang; Qifeng Tang (PACIS, 2023)

Understanding the role of live streamers in live-streaming e-commerce. - Hailiang Chen; Yifan Dou; Yongbo Xiao (Electron. Commer. Res. Appl., 2023)

The Little Bid More, the Merrier? Quantifying the Effects of Filler-Item Recommendations in Contingent Free Shipping. - Tian Lu; Xianghua Lu; Yifan Dou (Electron. Commer. Res. Appl., 2023)

Video Views or View Time: Managing Platform Compensation for Content Creators. - Xu Zhang; Hongbo Zha; Yinuo Tang; Yifan Dou (ICIS, 2024)